Inaccurate Reports

Monday, March 1 2010

Accurate forecasts are absolutely necessary to the future success of your company.

If a CRM system is easy to use it will be kept up to date with accurate information by the people closest to your customers; your sales team. If your sales team are consistently entering accurate information you will have the facility to build accurate reports and forecasts.

So why is it that 83% of senior executives cite employee resistance as the biggest hurdle to CRM implementation?* Surprisingly, sales teams are rarely consulted about the adoption of a new system, even when that system will have a significant impact on their productivity and consequently the success of the sales function as a whole.

Contact us today to discuss how to improve the productivity of your sales team and the accuracy of your forecasting, without disrupting the tools and systems used by everyone else in your organisation.

*Source: TMC.net, 2007

What other common factors are having a negative impact on Sales and Marketing productivity?
Buyer Behaviour
Collaboration Between Sales and Marketing
System Collaboration
Investment