The Cold Calling Revolution

Friday, February 5 2010

I was pleasantly surprised by the BBC’s new series; The Virtual Revolution, which traces our new virtual world from its roots in Sixties Counter Culture, to the present day and beyond. There are some great interviews including Bill Gates, Steve Wozniak and our own Sir Tim Berners-Lee.

What surprised me most of all is that we are at the beginning of a Revolution being likened to that of the invention of the printing press by William Caxton in 1472, along with the Industrial Revolution of the early Nineteenth Century. Whilst I recognised that we are at the dawn of a new era (mainly one of Globalisation), I hadn’t recognised that we’re the forerunners of a new digital age akin to the Industrial Revolution that is going to change everything; it really is that big!

“The Web allows people to express themselves, receive ideas, discuss them with others, reflect on them and then come up with what seems to them better ideas. That’s a very exciting and revolutionary prospect.” Al Gore, former US Vice President, The Virtual Revolution.

This is all happening now! LinkedIn is currently adding 85,000 members per day, most B2B organisations think social media like LinkedIn and Twitter is just a passing fad or doesn’t relate to their business; but they’re wrong, and it doesn’t take much to prove it. You no longer require huge marketing budgets to be effective, but can achieve impressive results by investing a small amount of time and effort in an intelligent way. For example, most people surprise (and convince) themselves with the results they achieve by spending just 20 minutes a day on LinkedIn.

That’s the good news: all it will cost your business is just 20 minutes a day.

The bad news is that, even though you’re already ahead of the curve, it’ll only take your competitors 20 minutes a day to leapfrog ahead of you, if you do nothing.

To make sure that you’re prepared for The Cold Calling Revolution, call us today on 020-8755 4866 to discuss how you and/or your sales team can make LinkedIn one of your most effective and reliable sales and prospecting tools; plus discover how virtualCONTACT manages these leads far better than ever before to literally skyrocket your sales revenue and profits. And the best news is that there’s a good chance you won’t have to change your existing CRM or Contact Management system either!

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