Why LinkedIn?

Friday, January 15 2010

The number 1 professional network that allows you to:

• Position, brand and promote yourself and your company


• Build your network and sales pipeline


• Help others by answering their questions


• Converse and engage with other members by building trust and credibility

From a question I posted on Wednesday, here’s what other business development professionals said they liked about LinkedIn:

• Powerful application tools such as ‘Blog Link’ and ‘SlideShare’


• For the vast majority; the quality and professionalism of other members; everyone knows they are there to raise awareness with a surprising level of trust


• Ability to understand business needs


• Communication & Education


• Ability to interact directly with the key decision makers, without having to navigate through gate-keepers (PA's etc)


• Ability to learn more about a company and the people who work there, whether prospecting for new business, or employment search


• Not having to make so many cold calls


• You get to choose how little, or how much time you spend on it

LinkedIn is currently adding 85,000 members per day, most B2B organisations think social media like LinkedIn and Twitter is just a passing fad or doesn’t relate to their business; but they’re wrong, and it doesn’t take much to prove it. You no longer require huge marketing budgets to be effective, but can achieve impressive results by investing a small amount of time and effort in an intelligent way. For example, most people surprise (and convince) themselves with the results they achieve by spending just 20 minutes a day on LinkedIn.

That’s the good news: all it will cost your business is just 20 minutes a day.

The bad news is that, even though you’re already ahead of the curve, it’ll only take your competitors 20 minutes a day to leapfrog ahead of you, if you do nothing.

To make sure that you’re not left out in the cold, call me, Richard Nolan, today on 020-8755 4866 to discuss how you and/or your sales team can make LinkedIn one of your most effective and reliable sales and prospecting tools; plus discover how virtualCONTACT manages these leads far better than ever before to literally skyrocket your sales revenue and profits.