CRM; Sales Driver or White Elephant?

Friday, July 24 2009

Here's an interesting story that the guys at ModernSelling.com have just published:

Effective driver of revenue and business efficiencies or ‘emperor’s new clothes’? The jury’s still out, even though CRM has been around for many years now.

There’s been much recent talk about CRM’s failure to fulfil its promise to deliver meaningful ROI and transform the way we manage our interactions with customers but, implemented properly, it can help propel a business onto the next level.

And, of course, CRM is not the only technology in sales. We examine a relatively new SMS solution which is almost guaranteed to boost the field force’s call rate.

You can read more here:
http://www.modernselling.com/sales-features/featuresummarypage.aspx