Marketing Automation

Friday, May 7 2010

"Companies with best-in-class lead prioritization and scoring systems have a 192% higher average lead qualification rate than those that do not.” Aberdeen Group

See for yourself how easy marketing automation can be with our 2 minute demos (please view the Introduction first):
Marketing Automation: An Introduction

Marketing Automation: Email Marketing

Lead Nurturing Made Easy

Lead Scoring Made Simple

Visitor Tracking Made Easy

Lead Segmentation Made Simple

Marketing automation technology has been available to large corporate customers for some time now, but has only recently become easy enough for almost anyone to use (and has become much more affordable too). If you’re already familiar with email marketing, then you’ll find marketing automation a very simple step forward, and you won't have to change your existing CRM either!

Marketing automation is a strategy that employs a technology platform that can identify, score, qualify and nurture prospects by automated processes and drive revenue using trigger-based, multi-touch communications. This may sound complicated but the reality is that it couldn’t be easier.

Considering over 97% of leads are not sales-ready, it is critical to have a way to move them through the pipeline. Studies show most (60%-70%) of the qualified leads that hit your website will buy from you or one of your competitors within 12 months, so nurturing is everything. Also, every contact you’ve ever had is still a prospect – and every former customer could be a customer again. Where will you be when they’re ready? Automation keeps your company at the forefront of your prospect's mind and lets you know when the timing is right for sales follow-up.

So, marketing automation allows you to maximize revenue from your existing contact databases and website, automatically nurturing and scoring your prospects until they’re ready for a sales call, leaving your sales team free to focus on qualified leads.