ARPM, the UK’s leading provider of outsourced lettings solutions, chooses virtualCONTACT

Monday, September 21 2009

ARPM have built their highly successful outsourced lettings solutions business through delivering an innovative and customer focused service that provides estate and lettings agents with a flexible range of service options, tailored to their needs. The business has been growing successfully through a combination of hard work, word of mouth and a systematic business development marketing programme.

Managing Director Simon Duce was investing heavily in identifying and building up a database of potential clients but was finding that controlling and accessing all the information was proving difficult and monitoring responses to advertising, direct mail, email newsletters etc was laborious and not as effective as he would like.

The solution to ARPM’s needs was found when they started working with virtualCONTACT and their exciting Customer Relationship Management (CRM) product.

virtualCONTACT integrates seamlessly with Microsoft products including Outlook and has given Simon and his team easy and immediate access to their database. Information that was previously held in a variety of formats such as Excel spreadsheets, paper files, email lists etc.

One of the features that Simon Duce finds invaluable is the ability to monitor the response to email newsletters and mailings. He said “Being able to see whether a potential client has opened an email mailshot and also to be able to see what pages they had looked at on our website, and how long they had spent in doing so, provides hugely valuable information for us to follow up with a specifically tailored call and discussion.”

Simon added “Another benefit of working with virtualCONTACT is that we are getting much better value from every marketing and business development pound we are spending due to our ability to accurately target our activities. Importantly, our conversion of prospects into clients has increased and we are more productive and profitable as a result.

With local, regional and national newspapers waning and door to door direct mail returning a very low response rate, I see this as being the way forward for all property professionals, many of whom are spending huge amounts on advertising themselves on a “scatter gun” basis but who actually have the sources of their future business under their noses, they just don’t currently know how to get at it.”

The virtualCONTACT product can be tailored to meet the needs of each business and set up to enable business owners and managers to monitor the specific key performance indicators that they choose. Using the sales forecasting tools they can see at a glance how individuals and the business is performing.

Another huge benefit of using virtualCONTACT is that it is based on the latest web/cloud based computing and so can be accessed from anywhere with internet access and it is paid for on a monthly user basis and so there is no large capital outlay. The system is always supported and being developed ensuring it will stay at the cutting edge of CRM systems.

To discuss how virtualCONTACT could work for you, arrange a FREE business appraisal or a demonstration of the CRM product, call Richard Nolan on 01494 411094 or email at richard@virtualCONTACT.biz